TV advertising executives know it well: say what people want to hear and you will sell your product. The same holds true for the political world. Here in Ohio we are inundated 24/7 by political ads- mostly negative. They are effective. I know this because of reading two pieces in my local newspaper this morning.
Recall the line that the President recently used in speech? The one that was corrupted by GOP/Romney operatives? Here’s what the President said:
Somebody helped to create this unbelievable American system that we have that allowed you to thrive. Somebody invested in roads and bridges. If you’ve got a business, you didn’t build that. Somebody else made that happen.
Cleverly, the GOP operatives and Mr. Romney himself deleted the first two sentences. In the TV ads running here, we hear only sentences 3 and 4: If you’ve got a business, you didn’t build that. Somebody else made that happen.
Ripe stuff for the spongeon brain and/or the anti-Obama zealot.
Yesterday, as reported in the Toledo Blade, an anti-Obama, push-back event in Holland Ohio was sponsored by the Mitt Romney campaign and was one of 24 “We Did Build This” events staged by the Romney campaign in election swing states.We Did Build This. Clever stuff. So clever that it sucked in a handful of like-minded zealots.
One of them was John Eldred, president of Midwest Tape, a wholesaler of DVDs and CDs based in Springfield Township. The ignorant man actually believed that President Obama said only sentence 3 and 4, not 1 and 2. And he made a fool of himself, allowing The Blade reporter to quote him and take a photo of him. “To say I didn’t build this, I take as a personal insult,” said Eldred. He doesn’t know, does he? How sad.
Equally ignorant or terribly misinformed were Anna Mills, president of the Toledo Real Estate Investors Association; Mike McAlear, chief executive officer of the Service Spring Corp. in Millbury and Monclova Township; Richard Hylant, executive vice president of Hylant Group insurance company, Toledo; Ed Nagle, president and chief executive officer of the Nagle Cos. trucking business, and Michael Birmingham, president of Birmingham Limousine Service.
Each of them appeared at the event and were ‘outraged’ that the President said that they didn’t build their business. Or were they only pretending?
Then there is Billye Leininger, owner of Leininger Floor Covering Archbold, Ohio. In a letter to the editor, Leininger wrote: “President Obama’s recent statement, “if you’ve got a business, you didn’t build that. Somebody else made that happen,” shows his and his administration’s lack of understanding of what it takes to run a small business.”
What do YOU think? Were they ignorant of what the President said? Or were they pretending to be ignorant because they are Obama-haters?