Does ignorance increase the further one travels southward in the U.S.? I hope not, because if that is true, then we are in deep trouble! Here in northern Ohio ignorance is fairly brisk. I came to this conclusion earlier this week as I was making so-called persuasion calls for the Obama Campaign. My list of callers were all women because the topic was health care and ‘those who know’ figured that women would be more interested in that topic than men and thereby easier to persuade.
My first question was: ‘Do you support the Affordable Health Care Act signed into law by President Obama?’ That stunned most of those who answered their phones. I thankfully had a sheet which listed the benefits of that law which I read to them to jar their memories. Yet, for many, it didn’t. Some would ask, ‘Is that Obamacare?’ My ‘yes’ would illicit an immediate ‘No!’ If I asked why, the response was most often about ‘freedom,’ freedom to choose whatever plan she wanted. Even after listing 5 benefits for the law, if it was attached to President Obama it was dead in the water. Propaganda works well.
Some other women on my list who liked the benefits [which I read to them] suggested that it needed to be ‘fixed,’ although few could give specifics. When asked question #2, Should the law be repealed? this set said ‘No.’ The other group always said, ‘Yes!’
After questions 1 and 2, came question #3: Have you decided who you will support for president this year? Most said that they hadn’t, but the Obamacare group always said, ‘Not Obama.’ I had to help one of these women with the name, Santorum. She couldn’t think of it- ‘its a funny name like Sam,’ she told me. Or I would hear, ‘the Republican.’
After my dutiful two hours on the phone, I came to the conclusion that the Obama campaign must run a bevy of TV spots touting the benefits of the Affordable Care Act. Because every GOP candidate brags that their first act in the White House will be the repeal of the ACA, the Obama Campaign Team has to fill the airways with the list of benefits of that act. Otherwise, it will become an albatross around Obama’s neck.
The point of negative advertising is clear: it works. The other point, that it takes 8 positive messages to overcome one negative is equally clear.
Our Obama Team will be making many more health care calls in the upcoming weeks and I am not looking forward to that. The People are confused and easily misled. Our phone calls will make only a slight dent in this conundrum facing the reelection team. It’s time to spend some of those hundreds of millions of dollars donated to the campaign. Get the information to The People.